October is Breast Cancer Awareness Month and with it, the color pink and the pink ribbon will be everywhere. NFL players will wear pink ribbons.

A giant pink ribbon will be on the outside of stadiums.

Children will wear all pink to school.

Products will sport a pink ribbon on them.

Special products will made just for the Pink Ribbon and October Breast Cancer Awareness Month.

Awareness doesn't cause a cure. It simply promotes an agenda. 

This is all classic pinkwashing. Pinkwashing is used by a company or an organization that claims to care about breast cancer by promoting a pink ribbon product, but at the same time produces, makes and/or sells products that are linked to this disease.

Pink is big business. (No, not the singer.) Brands and companies know that if they put a pink ribbon on their product it will tug on your heart strings (you want to make a difference in the world, right?) and you will purchase the product (instead of non-pink ribbon product). They want you to think that your dollars are being donated or used for breast cancer research or services. Sadly, this far from the truth.

In 2010, Dansko sold pink ribbon clogs. The advertising tactic of this campaign was that a portion of sales would go to the set donation of $25,000 to Susan G. Komen. But no portion of the sales went to that set donation.*1

Eli Lilly produces rBGH and-get this-makes breast cancer drugs.

Furthermore, companies like General Mills own brands of highly processed foods like Betty Crocker, Pillsbury, and Lucky Charms, which only add more sugar, unhealthy fats, and chemical additives to Americans' diets. A pink ribbon on a box of Kix doesn't make cancer go away. It simply lines General Mills' pockets. Big Food is quick to jump on the pink ribbon wagon because they want your dollar. They could care less about the health of you and your children.

We don't need more awareness, we need action. We need to stop buying products that make us sick. Disease- including cancer -is up to 95% preventable.* 2

Six action steps you can take:

1. Want to buy something with a pink ribbon on it? Do your research on the product first. Chances are that the pink ribbon is just to make you buy the product.

2. Look at what you eating. Read the labels. There is a very good chance that you are eating/drinking cancer.

3. Look at what you are wearing. Virtually all commercial (including "natural") body & skin care products and cosmetics contain ingredients that cause cancer. If you don't know what an ingredient is, think twice about putting it on your body. The skin is the largest organ and whatever you put on it, will be absorbed into your body. *3

4. Put your money where your mouth is. Support organic, local farming. Organic farming doesn't use toxic chemicals on the fields or crops. Do you really want to digest RoundUp?

5. Eat real food. This is one of the best things you can do for your health and to prevent cancer/disease! Can you stop buying Big Food all together? Take steps to make this happen!

6. If you drink or consume dairy (I do not) please make sure it is organic dairy and not commercial dairy. Has as been stated before in this article, rBGH has been linked to breast cancer.

I'm passionate about ending disease and cancer- by what we put in and on our body. We all carry cells that can turn into cancer.  When we eat cancer & disease promoting products, those cells can become triggered. I however, have not and won't support the pink ribbon. It is simply a marketing scheme- pinkwashing. And does virtually nothing to stop cancer.

So this October, instead of wearing pink or purchasing a pink ribbon product, take the action steps above and be an informed and educated consumer. Don't fall for the pink ribbon hype!

I hope your eyes are open to this term and that you will make choices & purchases that support health and not disease/cancer.

Resources for you:

Think Before You Pink

Center for Media and Democracy 

Dr. Fuhrman

Breast Cancer Action  

Dr. Mercola 

Think Before You Buy Pink


*1 Think Before You Pink

*2 NIH Cancer is Preventable

*3 NIH Body Care and Breast Cancer 


cover photo credit: Dricker94